Top 5 Consumer Finance Apps in the Middle East: Q1 2024 Performance

In Q1 2024, the top 5 consumer finance applications in the Middle East demonstrated varied performance in terms of weekly downloads and active users. Below is a detailed review of each app's performance based on data from Sensor Tower.

AlRajhi Mobile saw significant weekly downloads throughout the quarter. Weekly downloads peaked at around 141.8K in the last week of January and showed a consistent trend with a slight dip in mid-March, bottoming at approximately 77.8K. Active users fluctuated, starting at 4.1M in the first week of January, dipping slightly mid-quarter, and recovering to about 4.2M by the end of March.

SNB Mobile maintained a steady download rate, peaking at around 60.7K in late January. Active users mirrored this trend, starting at 681.3K in early January, experiencing minor dips and peaks, and finishing the quarter with nearly 693.7K active users.

Alinma App - تطبيق الإنماء showed a consistent download rate, with a peak of approximately 49K in the last week of January. Active users grew steadily from 679.8K in early January to around 801.2K by the end of March, indicating a strong and consistent user engagement.

Mashreq UAE experienced a decline in weekly downloads early in the quarter, reaching a low of 14.8K in mid-February before recovering to around 22.3K by the end of March. Active users showed a stable trend, starting at 134.7K in early January and ending the quarter at approximately 141.7K.

CBD - Instant digital banking had a notable peak in downloads in mid-January at approximately 28.5K, followed by a steady rate, concluding with around 13K in the last week of March. Active users started at 138.3K in early January, peaked at 162.2K in late February, and settled at 144.2K by the end of the quarter.

These insights highlight the dynamic nature of user engagement and app performance in the consumer finance sector across the Middle East. For more detailed insights and trends, visit Sensor Tower.